The name “Zendure” is a combination of “Zen” and “endure”. High-quality products endure a number of threats. Not just physical threats from accidents or rough storage, but also age. Quality products last a long time. The “Zen” prefix was chosen because it’s a word that people often associate with a gentle nature. Our aesthetic designs are meant to communicate durability, but not in an aggressive way. Resilience, but not “military grade”.